Stop losing talent.
Discover what they really think of you.
Calypso analyzes hundreds of sources that talk about your company and simulates the real behavior of candidates, offering you a complete view of your reputation as an employer.
Not opinions.
Not isolated surveys.
A concrete snapshot of what the job market really thinks about you.
-60%
Reduction of hiring time
+80%
Improvement of candidate quality
x3
Return on investment
We help you attract the right talent with our Employer Branding Audit Tool
Today, candidates don’t trust what you say during an interview.
They trust what they find online.
Do you recognize yourself in these problems?
Problem
- You don’t know how candidates perceive you
- You lose the best candidates to your competitors
- Your HR strategies are not data-driven
How Calypso solves them
Solution
- Analyzes hundreds of web sources that are impossible to monitor manually
- Reveals what AI tells candidates searching for information about your company
- Provides a clear, actionable plan to improve your employer brand
How Calypso works
To give you a clear, measurable, and actionable view.
Not just what is being said about your company, but whyand what to do to improve your employer brand communication.
01
Set up your analysis
Enter your company details and select your reference competitors. The setup takes just a few minutes.
02
Calypso analyzes
The platform analyzes hundreds of web sources (reviews, job portals, articles, forums, social media) and queries four AI models the same way a candidate would, to deliver a comprehensive and reliable assessment.
03
Receive the report
Get a comprehensive report that uncovers your strengths and weaknesses compared to competitors, with clear insights, actionable recommendations, measurable KPIs, and a prioritized action plan to improve performance.
04
Implement the strategies
Use concrete recommendations to improve how your employer brand is communicated online and attract top talent.
Receive reports and key metrics for analysis
Not a report. An action plan.
Align your declared and perceived Employee Value Proposition
Anticipate candidates’ key pain points
Improve your brand’s attractiveness and attract the right candidates
Prioritized action plan
A strategic action plan to turn analysis into concrete decisions
Benchmark against competitors
Compare your Employee Value Proposition with competitors, identifying strengths and weaknesses
Track EVP over time
Monitor how your Employee Value Pillars evolves over time and measure the impact of the actions taken
Frequently Asked Questions
Everything you need to know about Calypso and how it can help your business.
What is employer branding and what are EVP pillars?
Employer branding is how your company is perceived as a place to work — both by current employees and potential candidates.
It’s not just what you say about your company, but what people actually believe based on their experience and what they find online.
At the core of employer branding is your EVP (Employee Value Proposition):
👉 the set of benefits, values, and experiences people associate with working at your company.
Calypso structures employer branding into 5 key EVP pillars:
-
Work Environment → team, tools, daily experience
-
Culture & Purpose → values, leadership, meaning
-
Compensation & Benefits → salary, perks, rewards
-
Growth & Development → learning, career progression
-
Work-Life Balance → flexibility, workload, wellbeing
Together, these pillars define why someone would choose — or avoid — your company.
Calypso analyzes each of them to help you understand where you stand and where to improve.
What is Calypso?
Who is Calypso for?
Calypso is designed to adapt to any company stage:
- Startups & SMBs → to build a strong employer brand from scratch
- Scaleups & mid-market companies → to structure and optimize talent attraction
- Large enterprises → to monitor and manage perception at scale
It also works when your online presence is limited, thanks to its ability to combine data analysis.
What problem does Calypso solve?
Today, your employer brand is already being shaped online, whether you manage it or not.
The challenge is:
perception is fragmented across many channels
data is hard to interpret
HR decisions are often not data-driven
Calypso brings everything together and answers a critical question:
👉 “How are we really perceived, and what should we do to improve?”
How does Calypso work?
1. Multi-source data collection
It analyzes public content such as reviews, social media, editorial content, forums, and career pages, job portal: all the places candidates already use to research companies.
2. AI-driven interpretation
Today, candidates don’t just search on Google: they increasingly rely on generative AI (like ChatGPT, Claude, or Gemini) to understand what a company is really like.
Calypso replicates this behavior and analyzing how your company is described, capturing the aggregated perception that candidates receive from AI systems.
3. Structured framework
All insights are organized across key employer branding dimensions (work environment, culture, growth, compensation, work-life balance), making them easy to understand and act on.
The result: a clear, consistent, and actionable view of how your company is perceived, both on the web and through AI.
What kind of insights does Calypso provide?
Calypso goes beyond metrics and delivers decision-ready insights:
- which areas are hurting your attractiveness
- where you are competitive
- what drives positive or negative perception
- where gaps exist between communication and reality
And most importantly: what to do next, in order of priority.
What makes Calypso different?
Calypso combines in one platform:
real-world data analysis (not just internal surveys)
multiple AI models (not a single perspective)
a structured Employer Branding framework (not just raw analytics)
actionable recommendations (not just diagnostics)
It’s built to move you from analysis → decision → action.
Do I need to integrate internal systems?
No.
Calypso works entirely on public data and does not require:
-
ATS
-
HRIS
-
CRM
This makes it fast to adopt and suitable even for early-stage companies.
Can I benchmark against competitors?
Can I track changes over time?
Yes.
Employer branding is dynamic and evolves with your actions and the market.
Calypso allows you to:
- track perception over time
- measure the impact of HR and branding initiatives
- build a historical view to guide future decisions
Does Calypso also suggest what to do?
Yes — and this is one of its core strengths.
Calypso provides:
- prioritized actions
- short- and mid-term recommendations
- concrete, actionable guidance
You don’t need to figure out how to use the data.
👉 Calypso tells you where to act.
Who typically uses Calypso?
Common users include:
- HR & Talent Acquisition
- People & Culture teams
- CEOs / Founders
- Marketing & Employer Branding
It often becomes a shared tool across HR and leadership.